Application Design Study

The development goal was to lower the shopper's cognitive load as they browsed across art in several categories. Initial paper prototyping evolved into low fidelity prototypes until finally arriving shopping flow optimized for both exploration and checkout.

Research: Personas

The personas for the this project were primarily targeting a male audience including the following: Harry a senior manager that has had a love of cars since owing a VW GTI in college. Bradly, a software engineer that has his own car blog. And Anthony, a recent college grad who dreams about owning a German sports car one day.

Problem Defined

I created a survey targeting the three demographics in my persona group in order to learn about the types of media they consume or own with regard to their car enthusiast nature. All data pointed to a common element: A love for unique cinematic imagery of sports cars. However, the format differed across the following types: High quality prints, paintings and digital art.

Ideation & Prototyping

At this stage it was clear that the shopping experience should not only offer a variety of highly stylized imagery of cars primarily from Germany, but also there needed to be a variety of media formats to address the needs of the audience. This led to a content and data strategy that would allow easy sorting across Digital, Paintings, and High Quality Photo poster size prints.

Wireframe Development

Dynamic Sorting

The application allows shoppers to re-sort content in the data base by applying a filter based on the type of art they are searching for. Art is dynamically displayed based on the category the shopper selects.

Prototype Site Design

Home Page

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